PIL-01
[Q3 2026]
Dental Group A
12 chairs, JLT
Spend band · AED 35K-55K / month
“We lose dental implant inquiries between WhatsApp and the chair. The receptionist is doing three jobs by 11am.”
Case studies · Pilot cohort opens Q3 2026
First quarterly outcomes published Q4 2026.
No published case studies before that. We won't fake them. The page below shows how the pilot will be measured, who is in the cohort, and the standard a real published case study will be held to.
Last updated 2026-04-29 · Pilot status: cohort assembling
01 · Why we won't fake them
Once upon a time, every clinic-owner site you visited had twelve logos in a row, four made-up percentages, and a testimonial from “Dr. Ahmed” with no last name and no licence number. The reader either was fooled, in which case the agency did not want them as a client anyway, or wasn't, in which case the site lost the credibility it was built to project.
The agency landscape in the GCC has been particularly cavalier about this. Logos lifted without permission. Screenshots that do not survive a 30-second reverse image search. AI-composite before/afters that fall under the DHA Standard ST-21 v1.1 anti-misleading clause. A clinic owner who reads ten of these in a row stops trusting any of them. The whole category is poorer for it.
We won't play. We will not list a logo we have not earned. We will not publish a percentage we cannot show the math for. The visible cost of that policy is a thin case-studies page in 2026. The compounding benefit is a case-studies page that is worth reading in 2027.
02 · Pilot scorecard · Live, time-stamped, weekly
This is not a case study. It is a public scorecard so visitors and journalists can watch the work in flight. Updated every Friday once the cohort is live.
Ref
Specialty
Location
Week
SLA
Attribution
Audit log
Ref
PIL-01Specialty
DentalLocation
DubaiWeek
[Q3 2026]SLA
[Q3 2026]Attribution
[pending]Audit log
[pending]Ref
PIL-02Specialty
AestheticsLocation
DubaiWeek
[Q3 2026]SLA
[Q3 2026]Attribution
[pending]Audit log
[pending]Ref
PIL-03Specialty
IVFLocation
Abu DhabiWeek
[Q3 2026]SLA
[Q3 2026]Attribution
[pending]Audit log
[pending]Ref
PIL-04Specialty
DermatologyLocation
DubaiWeek
[Q3 2026]SLA
[Q3 2026]Attribution
[pending]Audit log
[pending]Ref
PIL-05Specialty
AestheticsLocation
Riyadh, KSAWeek
[Q3 2026]SLA
[Q3 2026]Attribution
[pending]Audit log
[pending]Last updated 2026-04-29, 16:40 GST · Next refresh Friday after cohort go-live
03 · The five pilot clinics, anonymised for now
Five short cards. Each clinic shown by category, location and a one-line problem in the owner's words. No names. Names will be published only with each clinic's written consent, when the first quarterly outcomes drop.
PIL-02
[Q3 2026]
Aesthetics Studio B
Solo doctor, Downtown Dubai
Spend band · AED 25K-40K / month
“The injector calendar is 60% full and we don't know why the other 40% don't book. The agency report doesn't match the appointment book.”
PIL-03
[Q3 2026]
IVF Centre C
Multi-doctor, Abu Dhabi
Spend band · AED 60K-90K / month
“Patient enquiries arrive at 9pm with consult expectations by lunchtime the next day. Our cycle is too long for that gap.”
PIL-04
[Q3 2026]
Dermatology Clinic D
Boutique, Jumeirah
Spend band · AED 20K-30K / month
“Mixed medical and cosmetic enquiries on the same line. Front desk can't qualify. Insurance routing burns 15 minutes per patient.”
PIL-05
[Q3 2026]
Aesthetics Group E
Two locations, Riyadh
Spend band · SAR 90K-140K / month
“KSA patients want WhatsApp, our CRM wants email. Lead routing fails the moment the platform changes.”
04 · Methodology illustrations
The two walk-throughs below are illustrative, not actual client outcomes. Numbers come from the disclosed methodology, not from real engagements. The label is the load-bearing element on this page.
[ILLUSTRATIVE - based on disclosed math, not a real client outcome]
How we'd handle a Dubai dental clinic with a 14% no-show rate and a 2-hour median response time.
- 01
Week 1 - instrument the leak. Mystery-inquiry test. Front-desk shadowing. AED 340 math rebuilt for this clinic with their actual CPL and booked rates.
- 02
Week 4 - voice agent live for after-hours coverage. WhatsApp routing wired into a single inbox. SLA promise: under 8 minutes median first response.
- 03
Week 12 - first attribution-to-chair audit. No-show rate measured against baseline.
- 04
Week 26 - quarterly review. Math republished. Decision on contract continuation.
[ILLUSTRATIVE - based on disclosed math, not a real client outcome]
How we'd handle an Abu Dhabi IVF centre with patient enquiries arriving at 9pm and consult expectations by lunchtime the next day.
- 01
Week 1 - voice agent stack reviewed for Khaleeji-Arabic dialect coverage and consent-script alignment with DoH guidance. Faheem leads the engineering review.
- 02
Week 4 - handover protocol agreed in writing with the medical director. Voice agent permitted to confirm slots; not permitted to discuss clinical questions.
- 03
Week 12 - response-time SLA reviewed. After-hours coverage measured separately from business hours.
- 04
Week 26 - revenue per booked consult tracked alongside cycle conversion rate. Methodology disclosed.
05 · Cross-industry analogs
The two narratives below are real, sourced and labelled. They are not GCC clinic case studies. They are evidence the operational hypothesis behind our work has been proven in adjacent verticals. We will not pass an analog off as our own.
[ANALOG - different vertical, similar mechanism]
What happened when a US dental group cut response time from 8 hours to 5 minutes.
The original studies showed a roughly 80% increase in qualified-lead conversion when first contact happened inside 5 minutes versus first contact inside an hour. The 2023 Drift State of Conversational Marketing reported a 47-hour median B2B response time, with only 7% of companies responding within 5 minutes. The mechanism is intact. The execution is rare.
Source · InsideSales / MIT 2007 (Oldroyd) and HBR 2011, both [HISTORICAL]; revalidated in Drift 2023.
[ANALOG - different vertical, similar mechanism]
Faheem's nine-year SEO and acquisition track record at Barium Digital, in B2B and US healthcare-adjacent verticals.
The mechanism is shared: instrument the leak, close the response-time gap, attribute to revenue, publish the math. The applied work shifts from B2B SaaS lead-gen to private-clinic patient acquisition. The discipline does not.
Source · Barium Digital case archive (different vertical, similar mechanism).
06 · Our case-study standard
The standard a published case study will meet.
We are publishing this standard before we have any case studies to apply it to. That is deliberate. Hold us to it. Hold every other agency to it too.
- 01Real client name, with written permission
Anonymised case studies are placeholders. A published study will name the clinic, with the medical director's written sign-off on file.
- 02Named period, beginning and end dates
“Last quarter” means nothing. Every metric will sit between two dates. The bad weeks stay in the table.
- 03Channel-by-channel ad spend disclosure
Meta, Google, Snap, TikTok where relevant. Aggregate spend hides the leak. We will publish the breakdown.
- 04Attribution method, written out
Last-click, multi-touch, or a documented hybrid. The method is named. The limitations are named with it.
- 05Response-time SLA performance, week by week
What we promised. What we hit. What we missed. The misses make the document credible.
- 06No-show rate change, with the baseline
A no-show rate is meaningless without the rate it improved from. Baseline disclosed. Movement disclosed.
- 07Signed statement from the clinic owner
Two paragraphs in the owner's words. Reviewed by the medical director. Hand-signed.
Be in the next cohort. Be in the next case study.
If you join the cohort, you choose whether your name is published. The work happens either way. The pilot is small by design and the entry standard is set against the published math, not against a salesperson's mood.