We do not run urgency tactics on fertility patients. We do not believe in them. The conversion is in the consistency, not the click.
IVF decisions take three to nine months from first search to first cycle. The same agency must be present, consistent, accurate, and emotionally calibrated for that entire window. Not for a launch. For a year.
Most agencies churn clinic accounts in six months. Most clinics churn agencies in four. The patient is left navigating a campaign that has changed hands twice. The voice they trusted in May is gone by August. The email cadence they were beginning to recognise resets.
We do not operate that way. The pilot is thirty days. The engagement is month-to-month after that. But our practice is to stay. A nine-month cycle deserves a nine-month operator. The clinic owner choosing an agency is choosing the voice their patients will hear at their most uncertain moment. That choice deserves more than a quarterly review.
DHA Health Regulation 11/2014 governs assisted reproductive technology in Dubai. IVF in the emirate is permitted only for married couples with a valid UAE marriage certificate. No anonymous egg or sperm donation. Gender selection is permitted only for medical reasons.
Our copy, our voice agent scripts, and our nurture sequences are written within those rules. No exceptions, no clever workarounds. Where Saudi or other GCC markets apply different frames, we work to the local rule, not around it.
Most clinics in the region do not publish them. We argue, gently, that they should. Patients price-shop anyway. Opacity sends them to a competitor who looks more honest.
Cumulative success across three cycles can reach 60-80% at leading centres. Source: Zavis 2026.
Abu Dhabi DoH recorded 695 IVF childbirths in 2024, with a 51%+ success rate at specialised facilities (DoH 2025). The category is established. The category is serious. The marketing should be too.
Most couples plan for two to three cycles. Total spend commonly falls between 30,000 and 135,000.
A twelve-week email sequence by default. Doctor-written, ClinicBoost-edited. Opt-out always one tap. We do not send sales reminders during a treatment cycle. Ever.
The clinic's doctors must be visible. Named. Photographed. Video-present. Stock photography hurts more than no photography in fertility specifically; the patient is searching for a person to trust with the most important year of her life, and a stock-photo headshot tells her she has not found one.
The cadence we recommend is one talking-head video per month. On a tripod. In the clinic. Four to six minutes long. Written by the doctor. Edited for clarity, not for selling. Our role is editorial, not creative direction. We do not put words in the doctor's mouth. We make the words she has already chosen easier to find.
Pre-launch note. We have not yet partnered with a Dubai or KSA IVF clinic on doctor-led content. When we have, we will say so. Until then, we describe the practice we have built and the practices we will refuse to break.
At least a range. Patients price-shop because they have to. Opacity sends them to a competitor who looks more honest. Trust is built on the small disclosure, not on the large promise.
A published range narrows the search. The patient who knows the band can plan. The patient who is guessing assumes the worst.
Disclosed cycle range, separately disclosed medication range, separately disclosed PGT-A add-on. The compliance-checked phrasing exists. We will help write it.
On a private call with the financial coordinator, never on the landing page. The page tells the truth. The call closes the conversation in the patient's own time.
On residency. Identifiable patient data created in the UAE lives on Azure UAE North or AWS me-central-1, in line with UAE Federal Law 2/2019 Article 13. Marketing data on GoHighLevel US is held to a non-PHI standard. Detail on the compliance page.
Most IVF patients do not conceive on the first cycle. The category knows this. The agency reporting often does not. First-cycle attribution is the wrong unit.
Our reporting follows the patient, not the campaign. Lifetime cycles per acquired patient is the metric that matches the clinical reality. Total spend per couple commonly lands between AED 30,000 and AED 135,000 across two to three cycles (Zavis 2026; Ovasave 2026). A CAC measured against first-cycle revenue is a CAC measured against the wrong number.
Outcomes. The pregnancy itself, the clinical result, the emotional arc that follows: not our domain, not our data, not our place. The clinic owns the medical record. We own the operational layer that sits in front of it.
Two routes. Neither is urgent. We do not believe in urgency, here especially.
Besnik responds inside one working day. Faheem joins the technical conversation when you are ready.
